Gemma Cagney | Digital Portfolio

HELLO

My name is Gemma, I make things.

I am a digital artist and designer, working in the cross section of fine art and interactive digital media. I speak two human-based languages, and several code-based ones. I like to know how things work and I love design work which appears simple. I believe that everything we do should also be beautiful.

PORTFOLIO

  • Date
    Name
    Project
    Skills
  • Nov - Dec 2015

    Digital Portfolio Site

    This very website

    HTML5, CSS, JS, jQuery, CSS Animation, SEO, Wireframes, UX/UI
  • June - Aug 2015

    A Mad Scientist Tea Party

    When Alice in Wonderland met General Relativity

    Arduino, C/C++, Raspberry Pi, Python, Shell Scripting, TCP/IP Networks
  • April - May 2015

    TalkUp!

    Design for Acessibility

    HTML5, CSS, JS, jQuery, Flask, Adobe Illustrator, UX/UI
  • May 2015

    Buckminster Fuller

    I'm a little obsessed with Buckminster Fuller

    Processing, HTML, JS, UI
  • March 2015

    Shooting the Breeze

    Digital filming and editing project, starring my old man

    Videography, Editing, Final Cut Pro, Interviewing
  • February 2015

    Fragile Cube No. 4

    An exploration of 3D modelling and textures, through the enigmatic cube form

    Blender, Adobe Premier, Editing
  • January 2015

    Flask/SQL Reddit Clone

    A commentable forum built with Python & Flask and using a MySQL database

    Python, Flask, MySQL, Jinja, HTML
  • January 2015

    Objectivist Sokoban

    A sokoban game coded completely through javascript

    Logic, JavaScript, HTML, Patience
  • January 2015

    A Portrait of my Brother

    Audio visual interview with my brother

    Videography, Editing, Final Cut Pro, Interviewing
  • December 2014

    The R.A.G.E (Part 2)

    A hypothetical client of the Utile company

    Graphic Design, Brand Identity, Marketing, UX
  • December 2014

    Utile (Part 1)

    A conceptual design company

    Graphic Design, Brand Identity, Marketing, UX/UI
  • Digital Portfolio Site
  • A Mad Scientist Tea Party
  • TalkUp!
  • Buckminster Fuller
  • Shooting the Breeze
  • Fragile Cube No. 4
  • Flask/SQl Reddit Clone
  • Sokoban
  • A Portrait of my Brother
  • The R.A.G.E (Pt. 2)
  • Utile (Pt. 1)
  • Infographic

CONTACT

Please feel free to get in touch via
LinkedIn or Email
For snippets of my projects
in progress, follow me:

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Designed and Developed by herself from start to finish

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Digital Portfolio Site

Inspiration

To design and implement a portfolio website which would showcase my projects to date and me as a designer, creative thinker, problem solver, maker, researcher, coder, programmer, storyteller, artist... etc.

In short, if I want people to hire me I better be able to show them what I can do.

As someone who likes to know how things work and coupled with the way I've been taught to program, I decided that I would build the website myself rather than using something like a Wordpress or Dribble account. The entire site is built using a combination of HTML, CSS & JS, there's also a Processing project too.

Landing Page

Landing Wireframe

(Click Photos to Enlarge)

I've been refining and updating this site since November 2015 and by January 2016 I had the guts of it built. Now apart from a few tweaks here and there, I only need to update the content with each project as I go.

Challenges

  • Although I have worked on parts of web projects before, this is the first time I have brought a website from conception to implementation to completion stages.
  • I studied Web Development in college, but being taught in a modularised way meant I had to join the dots myself.
  • Often there is an option to implement features through CSS, JS or jQuery. There isn't necessarily a right way, but perhaps there is a better way.
  • This is the first project I have undertaken outside of college, I didn't have my peer network or tutors to check in with daily.
  • Creating a coding workflow across the HTML, CSS & JS files.
  • Creating an effective workflow for bringing my local files onto the server.
  • Building features which were intuitive, e.g users expect to be able to change images using an arrow key.

Skills

  • HTML & CSS
  • CSS Animation & animate.css
  • JavaScrit & jQuery
  • wow.js & onscroll animation
  • Wireframes & Balsamiq
  • Hosting and FTP
  • Search Engine Optimisation
  • Google Analytics & Search Console
  • Optimising metadata, including Facebook meta tags
  • Optimising images for web use
  • Controlling browser caches through .htpaccess files
  • Semantic HTML5 tags
Portfolio Entry Mockup

A portfolio entry wireframe

(Click Photos to Enlarge)

Specific Role

I was both client and designer for this project and as a client, I knew how I wanted the site to look from very early on, as demonstrated in my sketches but as a designer there was a lot of trial and error. Luckily, I've been understanding towards, em, myself.

I used JS & jQuery to work out some of the features like the lightbox and portfolio entry reveals. I then added CSS animation to make the site more interesting to look at. I painstakingly cropped and resized every image - there are 83 project images and 22 site images by the way. I usually do the images for a portfolio entry first, it helps me to revisit the project.

Outcomes

There are several things I'm proud of about this site, it's pretty much a one page design - except for the Sokoban and Buckminster Fuller sketches which are hosted on other pages for clarity. But most of all, the image lightbox which is revealed when you click an image and can be controlled using the arrow keys, I'm pretty delighted with that. I coded it all myself with JS working it out over a few sessions: I realised how to make it loop on a plane. I could have used a readymade js script, but nothing feels better than cracking it yourself.

Web Hosting and SEO were new skills for me, when I began I actually thought for a moment How do I get my files onto the internet? Luckily that passed. As a client I'm really happy with the website, it is exactly what I wanted. As a designer, well I haven't made any currency in the form of a job yet, but who says it's all about the money?

Supporting Images


Initial planning in my trusty sketchbook
Working out layout and JS lightbox feature
Unifying the design and more layout sketches
I am a list maker, here I am keeping track of what I am doing and have done
User Navigation Guide with Breadcrumbs
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A Mad Scientist Tea Party

Inspiration

This project was inspired by the 100yr anniversary of Einstein's 'Theory of General Relativity' and the concurrent 150yr anniversary of Carroll's 'Alice in Wonderland', which both occured in 2015.

It was decided that an interactive installation would be created modularly, by the team members, one which explored the somewhat-unfamiliar theorhetical concepts of the General Relativity through the very familar visual language of Alice.

Magic Mushoom Mountain: Installation View

Magic Mushoom Mountain: Installation View
Arduino, RGB LEDS, Scavenged Computer Science Books and Lots of Recycled Ethernet Cables

(Click Photos to Enlarge)

This project took place over a 12-week timescale and in collaboration with 4 other students of IDM: Richard Varney, Niamh May Goodwin, Gearóid Mac Giolla Mhuire and Cian O' Gralaigh.

Challenges

  • How would it look, and how would people interact with it?
  • What is understood by interactive?
  • To create something visually stunning and engaging
  • To step out of my Fine Art comfort zone
  • To specifically improve on my knowledge of Python, TCP Networks and Sensor Technologies
  • Maintaining a common aesthetic across a number a pieces which were created modularly

Skills

  • Python
  • Raspberry Pi
  • Arduino/C++
  • TCP/IP Networks
  • Shell Scripts
  • Mood Board
  • Pen and Paper Sketching
  • Storytelling
  • Making: Soldering, Sculpting... etc
  • Working idependently and as part of team
  • Working to Deadlines
  • Exhibition Planning and Logistics
  • Curation
  • Art Direction
Talking Teapots

Talking Teapots: Installation View
Raspberry Pis, Wolfson Logic Board, Ethernet Cable (unaltered), teapots, recyled usb speakers and switchs

(Click Photos to Enlarge)

Specific Role

With my previous exhibition experience I assumed the role of Art Director early on. It was my job to oversee and homogenise the aesthetic themes of the piece. Although the role came naturally to me, my priority was always to push myself as a maker and a programmer. Nevertheless, one of the most standout moments of this project occurred when we were shown our exhibition space (an old computer lab), I immediately knew our Victorian Tea Party aesthetic would not work. I quickly and efficiently redirected the team by creatine a 'Mad Computer Scientist' character, in the vein of the Mad Hatter.

I also created two pieces for the table-top installation: Talking Teapots and Magic Mushroom Mountain

Outcomes

After 12 weeks and as a result of late nights, negotiated deadlines and, a few tears, 'A Mad Scientist Tea Party' went live on the 1st of September. As it stood all lit up in that strange computer lab, sitting slightly wonky (on purpose!) I felt immensely proud. With the help of my teammates, we had saved the project at least twice; firstly by harmonising it within the space and secondly, by not losing hope after a disastrous dry run the week before.

I improved my programming skills no end, and developed an understanding of TCP Networks which can only be learnt by doing. This project also further nurtured my obsession with giving ordinary objects extraordinary capabilities, and thus recycling them for a new curious purpose

Supporting Images


Automatic Poetry Research
LED Mushroom Research - Sketchbook
Ideas for Mushroom Construction
Circuit Guides
More Circuit Guides
A rough guide to the processes performed by each Raspi
A neat bit of soldering for my first prototypes
Testing the RGB LEDs
Testing the RGB LEDs, again
Dismantling USB speakers for Raspi
Arduino powering the RGB LEDS
Installation Shot 01
Installation Shot 02
Installation Shot 03
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TalkUp!

Inspiration

To design and develop a web application that will help children aged 4-5yrs old, whilst supervised, to complete homework tasks set in speech therapy sessions.

Conceived as a cross section of Web Development and Digital Design modules, this project required us to work in teams in order to develop and implement a novel web application for Assistive Technology. Our first task was to refine a clear motive for the application, a kind of who, what, when, how, why? The above goal started out very broad and was consistently refined and referred to throughout the project.

Original Designs

The project required us to design unique images for each cluster sound. This is a slug which I designed for the sl cluster.

(Click to Enlarge)

This project took place over a 6-week timescale and in collaboration with 3 other students of IDM: George Morahan, Niamh May Goodwin and Mark Dunleavy.

Challenges

  • Narrowing the scope, our original ideas circled around Aphasia, children and art therapy which greatly needed to be distilled and refined.
  • Creating a unique and novel project, there are hundreds of apps in the app store which claim to help children with their speech and language skills.
  • Learning the difference between Speech and Language.
  • Designing technology for use by children; engaging by not overwhelming, educational but also fun.
  • Which design methodology: Waterfall or Agile?
  • Adhering to the heuristic design principles we had set ourselves.
  • Could we make an economically viable product?

Skills

  • Pen and Paper sketching
  • Research and Development
  • Wireframes
  • Project Management
  • HTML & HTML5
  • CSS
  • Balsamiq
  • jQuery
  • JavaScript
  • Flask
  • Python
  • Adobe Illustrator
  • Art Direction
  • Focus Groups
  • Business Plan
  • Working to Deadlines
  • Consolidating the designs and code across four different team members
  • Designing for Education
Example Card Page with design metaphor


(Click Photos to Enlarge)

Specific Role

Once the subject of the project was established, we worked very closely as a team by experimenting with the potential of a web browser as a medium for our application. In discussion with the Speech and Language Therapists, our attention was brought to PECS cards, a material used by therapists to help children with their pronunciation. I realised that the PECS cards as an analogue technology were a perfect candidate for conversion into a digital technology. From there I developed the Card Page architecture, which used CSS and JS transitions to transform divs into cards. Once I had the frame, I helped my team members assimilate their contributions into the design. I also designed some of the original artwork for the cards such as the slug, slide and skateboard icons.

Outcomes

The TalkUp! team was one of the most creative and flexible teams I have ever had the opportunity to work with. By taking the time to research our subject matter efficiently, we discovered a legitimate deficit in Irish Speech Therapy services. As the project was part of the Interactive Digital Media course at Trinity, this gave us the opportunity to meet with and collaborate with Speech and Language Therapy students who advised us throughout the project . They were almost as excited about the potential for the project as we were.

The original TalkUp! prototype ran on a Flask server, meaning that in theory parents would have unique logins for their children and that a community forum could be established. Even in the early stages, TalkUp!’s pastel colour palette and simple design created a visually appealing application.

Supporting Images


Original Card Mockup
Development of Card Design Metaphor
Original skateboard design for sk cluster
Original slide designs for sl cluster
Sketchbook: Overall Website Wireframe
Sketchbook: Anatomy of the Digital PEC card
Sketchbook: Analogue PEC card to Digital Design Metaphor
End of project Presentation 1 of 5
End of project Presentation 2 of 5
End of project Presentation 3 of 5
End of project Presentation 4 of 5
End of project Presentation 5 of 5
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Buckminster Fuller Sketch

Inspiration

To create a processing sketch which can be interacted with in three different ways.

Buckminster Fuller's geodesic domes were a great source of inspiration for me when I was making sculptures during my Fine Art degree. There is something so satisfying about the triangular shapes. I wanted to make a fun sketch which would play on the same forms.

White background triggered

This project had a week long timescale and was undertaken as an individual.

Challenges

  • Processing was totally new language to me at the time
  • Dusting off my algebra hat was a little daunting, but a little maths and some 'for' and 'if' loops can produce great results
  • An open ended, 'create anything' kind of brief can be liberating but overwhelming too
  • This project was completed during a period of heavy coursework, remaining calm and organised was key

Skills

  • Rapid Prototyping
  • Processing Language
  • Problem Solving
  • Visualisation
  • Javascript (Processing.js)
Black background triggered


(Click Photos to Enlarge)

Specific Role

This was an individual project and as such all design decisions and work were completed by myself. After being introduced to Processing and the possibilities it proposed, I was left much to my own devices.

I wanted to create something digital which was reminiscent of the actual act of sculpting. The click and drag property was the first interactive element I began working with. As I was coding I needed to see what was happening; this inspired me to allow the user to toggle the background colour, revealing and concealing the constructive cirles. Finally, I wanted the sketch to be beautiful and every colour of the RGB spectrum can be toggled, as the colours respond to the (X, Y) location of the mouse.

Outcomes

My aim for the project was to create a digital interface, which when interacted with gave the user a sense they were sculpting into a material. Processing is a very visual and enjoyable language to create with, I feel very inspired by it.

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Shooting the Breeze

Inspiration

To capture and edit 3mins of HD video, incorporating an interview and a range of shot types.

I chose my father as the subject matter, in keeping with the familial theme I had used in a previous video: A Portrait of my Brother as a Young Man. Similarly to the previous project, I wanted to use the interview opportunity to better get to know someone right under my nose.

Roger weaves some rope

Roger lashes some rope

(Click to Enlarge)

This project took place over a three week period, all of the filming, interviewing and editing was undertaken by myself.

Challenges

  • The subject matter was left completely open to interpretation
  • The technologies (camera, editing suite, microphone) were still relatively new to me
  • Furthermore, the equipment was heavy and valuable, transport was an issue
  • Setting up a professional tripod on a boat is a tight squeeze
  • Visualisation of how a shot would turn out on the screen
  • Multitasking several roles

Skills

  • Storytelling
  • Communication
  • Use of a Canon XF300 Video Camera
  • Scene Lighting
  • Use of Audio Recording Equipment
  • Final Cut Pro
  • Backing up work methodically
  • Framing not just a usable, but a aesthetically interesting shot
  • Forward thinking: considering the image in terms of the present filming but also the future editing
Lobster pots after repairs

Lobster Pots sit on the harbour ground
(Click Photos to Enlarge)

Specific Role

Holding the role of director, camera operator, audio operator and editor simultaneously, alongside only having access to the equipment at certain times, meant that administrative aspects of the project had to be meticulously planned.

Once the initial planning was done, the filming process was very organic. Howth is a very beautiful location, and my father is always happy to chat about boats. With a very large amount of footage gathered, about 20gb in total, I set up a workflow in Final Cut.

Outcomes

My intention for the end film was to offer the viewer a little insight into the intricacies of my father's nature. He is a wonderful storyteller, and has advised me on more than one occasion to never let the truth get in the way of a good story. This notion has perhaps earning him his title of Local Character around Howth.

Supporting Images

Roger sits in the galley
Marina Shot taken as the Golden Hour sets in
Boats sit on the Marina
Coiled Ropes
Howth Marina at the Golden Hour
Fishing Boats sit in the Commercial Harbour
Boat Guylines in the Wind provided Audio
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Fragile Cube No. 4

Inspiration

To create an animation which is a minimum 30 seconds in length, in a 3D modelling software package of choice; I chose to use Blender.

Aside from a brief introduction to the Pov-Ray open source software, I began with almost no animation and 3D modelling knowledge. However I did have some previous editing knowledge. I am methodical by nature, so I selected the basic cube as a form to work with; I obsessed over it in order to learn its secrets.





Blender Workspace

Blender is an incredible piece of free software, with excellent online documentation.

(Click Photos to Enlarge)

This project took place over a two week timescale on an individual basis.

Challenges

  • New software: I originally chose to use 3DS Max but switched to Blender as the online documentation is more prolific.
  • Consolidating a workflow across Blender and Adobe Premier Pro.
  • In 3D environments anything is possible, so where to begin?
  • Two weeks is not a long time to learn a brand new modelling package, in conjunction with other coursework requirements.
  • Effective and efficient exporting workflows: still images vs. moving images.

Skills

  • Storytelling
  • Storyboard
  • Blender
  • 3D Textures
  • Lighting
  • Adobe Premier Pro
  • Post-Production
  • Editing
  • Time Management
  • Organisation
  • Working to deadlines
Opening Scene

The space and soundtrack intend to evoke an atmosphere of solitude, whilst giving the cube a monumentality.

(Click Photos to Enlarge)

Specific Role

Initially, I was a little overwhelmed by the scope of the software. Previously, whenever I have made something like a painting or a drawing, I have been able to allow the medium to affect the form. During this project, I had to learn the nature of the digital medium; the possibilities and the pitfalls.

After the first week I possessed a pretty good understanding of how the cube behaved in different environments according to texture, scale, time, gravity and lighting. I began to set up small scenes of about 100-200 frames each or 4-8 seconds at 25 frames per second. While these scenes were being exported, I could import the finished ones into Premier pro and begin to sculpt a narrative through the post-production.

For audio, I used one of my favourite pieces of contemporary classical music Fragile No. 4 by Dustin O'Halloran. Having a rhythmic beat to cut to was incredibly useful.

Outcomes

I work very methodically and by concentrating on just a simple cube form in intense detail, I began to learn quite intuitively. Although the piece is abstract, a narrative began to emerge from the negative space.

This type of conclusive workflow is very interesting to work with, everything can be controlled a the touch of keyboard and almost instantly. It is very insular, I found the experience as a whole very obsessive, but incredibly interesting.

3D modelling is something I will definitely return to in a future project. I genuinely think Blender is one of the best pieces of free software available.

Supporting Images

Basic disintegrating cube with camera
Cube, camera and tri-colour lights
Pathways of the lights and camera
Solid cube texture and lights 01
Solid cube texture and lights 02
Solid cube texture and lights 03
Cube with a glass texture to catch the light
Mid shot of glass textured cube
Zoom in of glass textured cube detail
Glass texture detail catching the light 02
Glass texture detail 03
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Flask/MySQL Forum

Inspiration

To build a forum-style web application using Python/Flask, Jinja and HTML; the site should dynamically create content based on user login and user-submitted content.

This project is all back-end development and as such doesn't make for a very visually stimulating portfolio entry in terms of screen shots.

Just clicking through

Gif displaying the navigation through the site: Login and Uplad to a MySQL database, a link page and a unique comment page for each link.

(Click to enlarge)

Challenges

  • Consolidating a workflow across Python/MySQL/Flask/Jinja/HTML5, some of which were unseen and new packages
  • All the separate components had to be considered as part of a whole, with each affecting the other
  • This project required constant problem solving; it really helped me to understand the a program doesn’t do anything for no reason, it is being told(or not told) to somewhere in the code
  • Considering and coding for Network Stacks
  • Designing a product which could in take and

Skills

  • Python 3.4
  • Flask Web Framework
  • Jinja Templating Engine
  • MySQL
  • Database Queries
  • PyMySQL
  • HTML5
  • Server Side Programming
  • Problem Solving
  • Logic

Specific Role

Designing, developing and implementing the whole project from start to finish gave me the opportunity to think about how to write the code in a way that each piece could communicate with the other. The code was developed over a series of different stages, first I had to figure out how I would synchronise all the different elements. Then I needed to sketch out, on a piece of paper, what it was I wanted everything to do.

I often work with just a pen and paper when I am trying to troubleshoot my code. Once I had the Python/Flask/Jinja section communicating with the MySQL database and relaying the information into a HTML template, it was a matter of finding the right syntax in order to display the exact details I wanted to request from the database: links, comments… etc.

Things had to be done is a certain order, the database had to be constructed in a certain way so that requests could be made which would gather things like user, link and comment ID numbers, in order to display the right comments, on the right links made by the right users.

Outcomes

It’s kind of amazing how different pieces of code, in different languages talk to one another and affect one another and it all happens in the blink of an eye. A computer can run the code it took me weeks to write in less than a second. This project taught me about how applications connect and communicate over the internet.

The first step was to write a Python script which called on Flask and Jinja, next this server needed to be synced to an SQL database.

The resulting ‘forum’ isn’t much to look at, of course it could be further developed and beautified with a little CSS styling by placing a css file in the static folder. But as this project is about back end development, I merely added the same stylesheet as this website. The minimal and simple aesthetic is something I find very satisfying, as evidenced by the landing page of this website and the Sokoban project.

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Objectivist Sokoban

Inspiration

To create a browser based Sokoban game with at least three levels. The game must generate HTML content dynamically through JavaScript.

This project was the first large-scale coding project I undertook individually over an extended period of time. At first it completely stumped me, How could I write something in javascript which only manifested itself in a HTML page?. I methodically worked my way through the project, learning to consider the product in an abstract way, sculpting its imaginary form through my own intentions. It’s function would shape it’s form.

A playthrough of Level 3

Cheap and Cheerful gif of the third level

(Click to enlarge)

This project was undertaken over a three week timescale by myself.

Challenges

  • How can something written in purely in JS manifest in HTML? All the content, the tables, the characters and the movements are through JS
  • To write JS which would generate a web game in a browser dynamically
  • Consolidating a workflow across both JS and HTML
  • Learning to properly use the development console
  • How to effectively and accurate interpret hard coded data and user input data

Skills

  • Javascript
  • DOM/Console
  • HTML
  • Problem Solving
  • Abstract Thinking
  • Logical Reasoning

Specific Role

The hardest part of this was beginning, this is the project which taught me to site down and plan my programs out on paper first. The levels come from a hard-coded javascript array which contains ASCII characters mapping them out. Once these could be translated into HTML tables, a series of functions were written which describe the rules of the game. For example, if the player character approaches a wall character, it shouldn’t be able to continue on.

Outcomes

As the code simple generates different HTML objects, the front-end interface of the game could be improved upon with some CSS and bespoke images. But I enjoy the paired down minimalism of the resulting product, which gives a nod to the code running underneath.

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A Portrait of my Brother as a Young Man

Inspiration

To capture and edit 1 minute of HD video, incorporating an interview and a range of shot types.

Before travelling to Canada for the foreseeable future, I wanted to make a video portrait of my brother. My brother works as a barman and is quite personable. Often, as is the case with this morning of filming, he can feel a little worse for wear after sampling some of the libations which he distributes.

Daire age 6rs

Daire Aged 6
(Click to Enlarge)

This project took place over a week-long period, all of the filming, interviewing and editing was undertaken by myself.

Challenges

  • I had never conducted an interview, nor used the camera and recording equipment before
  • Furthermore, the equipment was heavy and valuable, transport was an issue
  • Putting the subject at ease, and coaxing him out of bed
  • Visualisation of how a shot would turn out on the screen
  • Multitasking several roles

Skills

  • Storytelling
  • Communication
  • Use of a Canon XF300 Video Camera
  • Scene Lighting
  • Use of Audio Recording Equipment
  • Final Cut Pro
  • Backing up work methodically
  • Framing not just a usable, but a aesthetically interesting shot
  • Forward thinking: considering the image in terms of the present filming but also the future editing
Cocktail Supplies

Supplies for a Whiskey Sour
(Click Photos to Enlarge)

Specific Role

Holding the role of director, camera operator, audio operator and editor simultaneously, alongside only having access to the equipment at certain times, meant that administrative aspects of the project had to be meticulously planned.

I filmed my conversation with my brother for about an hour, it was only about ten minutes from the end that I captured the story he tells throughout the piece. Once I heard it during the editing process, I felt it captured him so perfectly.

Outcomes

My intention for this film was to learn how to use the equipment, but to also create something which emulated my brother’s manner. A moving portrait is kind of perfect for describing his nomadic nature.

Supporting Images

A rather hungover Daire strums his guitar
Daire has worked as a cocktail barman for over 5 years
Here he makes one of his favourites, a whiskey sour
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The Rage - Pt. 2

Inspiration

To design a visual identity for an actual Irish company client including logo, typography and web design prototypes.

We finalised three logo designs for our clients

We finalised three logo designs for our clients.
(Click to Enlarge)

This project was the second part of a 4 week project, undertaken on a team of four, including Neil O’ Carroll, Cian O’Gralaigh, Evan Burbidge and myself.

Challenges

  • Project guided by research rather than client input
  • Three unique designs
  • Communal workflow
  • Ideas generation & brainstorming
  • Refinement of ideas

Skills

  • Graphic Design
  • Typography
  • Web Design & Development
  • Sketching
  • Digital Marketing
I was the primary designer of the corporate/business style product

I was the primary designer of the corporate/business style product
(Click Photos to Enlarge)

Specific Role

Three of the team members each designed a logo, with guidance and input from the rest of the team during team meetings. We opted to pursue a video game style, a comic book style and a corporate style. My inspiration for the corporate style logo came from the 80’s computer age, and in particular the iconic IBM logo.

Outcomes

My favourite part of this project was definitely all the typography research I did on pixellated and computer fonts.

Supporting Images

A logo idea inspired by the old school pong machines
Ultimately it was not pursued
Logo design in-situ as a letterhead
Sketchbook mock-ups of the corporate logo
Mock-ups and more mock-ups
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Utile

Inspiration

To conceptualise a design company and furthermore to realise its visual identity, branding and marketing strategy

Utile showcased as a design and marketing company

Utile showcased as a design and marketing company
(Click to Enlarge)

This project was part of a two-part, four week long project.

Challenges

  • Working as four parts of a single team
  • Timekeeping and working to deadlines
  • Creating a common workflow

Skills

  • Storytelling
  • Communication
  • Teamwork
  • Google Drive: Docs, Sheets… etc
  • Gant Charts
  • Graphic Design
  • Typography
  • Digital Marketing
  • Corporate Identity
The Website Header


(Click Photos to Enlarge)

Specific Role

My role within the team centred around creating a holistic company identity. Investigating the canon of Art History, I brought the concept of Art Util to the project, or useful art. It was also my idea to maintain a common project sketchbook with which we could record meetings and reference our project aims.

Outcomes

The key to this project was a balancing act between four people’s interpretations of what a design company should project and achieve.

Supporting Images

I took this sketchbook page...
... And I photographed it to create the website header
A lot of Typography research was carried out, both manually...
... And digitally
A marketing company needs to understand its own branding at the core
Our team members